Senior Living is a in-need service for aging populations throughout the United States. In fact, there is such a supply gap that it is projected that hundreds of thousands of units will be needed by 2030 to meet the demand of our aging population.
In Michigan, there are population centers on both the east and west side of the state that generate tremendous demand for senior living communities. Areas such as metro Detroit, Grand Rapids, and Lansing have dense populations and a greater need for aging seniors to have a place to live comfortably.
The Challenge for Senior Living Communities in Michigan
From the standpoint of having an aging population, the State of Michigan is one of the older states in the United States with 18-19% of the population aged 65 or over.
This creates a tremendously competitive environment for Senior Care Community providers and especially those with multiple locations in operation.
Adherence to marketing budgets, having to defend a corporate brand in multiple locations throughout the state, and to be expected to deliver serviced at the highest level are challenges companies in this industry face.
It is this type of hyper-competitive environment that also allows subscribers of GetRank to thrive in paid search.
How One Senior Living Brand Used GetRank
One major senior living community brand subscriber used GetRank to enhance their lead generation and lower cost per conversions in Google Ads.
Below are some of the tactics and account features they use to not only accomplish these goals but to also prevent their brand from being hijacked by competitors.
They blocked irrelevant states and cities. Only having advertisements in Google serve to audiences in areas that they could actually help, worked to reduce wasted ad spend and maximizes the overall budget.
They used high-value keywords. In many instances with Google Ads, it’s now how many keywords that are used in the campaign, but rather which ones. This subscriber utilized high-value, high-volume keywords in their campaigns to maximize their exposure in the ad auction.
Well managed negative keywords. They incorporated strict protocols when managing negative keywords by making sure the block keywords at the campaign and account levels that were wasting impressions, clicks, and budget.
Multiple ad types in the GetRank campaign. In addition to have a Responsive Search Ad (RSA) with an excellent rating, the subscriber also included a call-only ad in the same campaign to help increase inbound leads through phone calls when the GetRank ads were triggered.
The Results from Using GetRank for 60 Days
After using GetRank for just 60 days, the subscriber achieved the following results for their locations operating campaigns in Google Ads:
- Ad Impressions increased by 30%
- The cost per click reduced by 22%
- The conversion rate increased by 4%
- Phone calls increased by 18%
- The interaction rate of ads increased by 161%
Take Control of Your Brand with GetRank
GetRank has proven to be valuable for Google Ads advertisers on many levels. From increasing leads, to lowering the cost per lead conversion, to helping prevent brand hijacking; GetRank is definitely worth the free trial and 30-day money back guarantee.
To get started with your account today, visit https://www.getrank.io