Are you trying to find advertisers that are targeting your website and brand?
In terms of paid search advertising like Google Ads, you need to know which (if any) competitors are encroaching on your brand. This will have a direct and often high cost associated with it.
That’s why you must have the right brand monitoring and tracking tools with a company like GetRank and our free brand ad check. Without them, you may end up analyzing dated or wrong information, or even overlook new businesses that are trying to enter your industry and could become problematic.
How Protected Is Your Brand in Google Ads?
If you’re not aware whether other companies are using your website or brand for their own benefit or gain in paid search, you could be throwing money out the window. Or, worse yet, competitors could be poaching potential customers of yours. This is commonly referred to as brand hijacking.
You want to be in control of your brand, right? But competitors, resellers, and affiliates could be exploiting your brand for their own gain in paid searches through Google Ads. They may be bidding on your brand keyword terms, which will cause your ad positioning to drop in search results or disappear altogether.
Or there could be trademark issues where your competitors use your brand name, likeness, or trademarks in their ads to mislead customers and divert traffic to their sites. Such infringements can hand over nearly 22% of your brand’s clickshare to your competitors. And that can mean a loss of tens of thousands of dollars over the long haul. And, if you don’t manually file trademark infringement complaints, the issue can go undetected.
If you’re unknowingly allowing rivals steal demand and traffic from you, it could be a serious point of failure for you business. So you need to create an effective long-term strategy against competitors infringing on your brand. This starts by working with a company with expertise and know-how in the specialized area of Google Ads brand protection.
What To Monitor in How Google Ads Auction Insights
When someone types in one of your keywords in a search, Google runs an ad auction that determines which ads will show and in what order. The auction insights report allows you to compare your performance against the other advertisers competing for the same impression share and more. There is even a location in your Google Ads account where you can hone in on companies targeting the same users as you are.
The Google Ads Insight Report offers important information based on six metrics that are important to monitor when it comes to your brand:
1. Impression Share
This is the percentage of impressions you won out of the total eligible impressions you could have received.
2. Overlap Rate
This determines how often your competitor’s ad showed up in the same auction at the same time as yours.
3. Position Above Rate
When both of your ads were triggered in the same auction, this shows how often your competitor’s ad ranked higher than yours.
4. Top of Page Rate
This demonstrates how frequently your ad (as well as your competitor’s ad) appeared above the organic search results.
5. Absolute Top Page Rate
This shows the frequency at which your ad snagged the very first, premium ad spot in a search results page.
6. Outranking Share
This is the percentage of auctions where your ad ranked higher than your competitor's ad. It also shows when your ad was displayed while theirs was not.
The information you cull from these insight reports should help you answer the following important questions:
• Who are your real Google Ads auction competitors?
• Are some of the competitors companies you’d never consider rivals offline?
• How frequently do your ads show versus theirs, and that gap widening or decreasing?
• Which competitors are showing above you?
• Who is bidding your brand name?
• Are new advertisers entering your ads auction?
Once you’re able to read the auction insights data, it will effectively answer these questions that will inform your strategy for protecting your brand.
Need Help Protecting Your Brand in Google Ads?
Most companies do!
As mentioned above, the best way to protect yourself is by enlisting the services of a company like GetRank. They will protect your brand by creating greater results in Google Ads and by monitoring your brand as well.
This means when another advertiser uses your brand in Google Ads, it will automatically deploy an ad from your account. And when the infringing advertiser stops using your brand, the advertisement will be automatically paused. Having this real on-demand protection for your brand at the moment when users are actively searching for you is invaluable.
Ready to Start with GetRank?
If you’re seeking advertisers for your website and brand, try our Free Ad Check. This will allow you to see if your competitors are infringing on your brand.
Then, if you decide to subscribe to our services, you’ll have peace of mind in knowing that we offer a 30-day money-back guarantee to ensure that you’re completely satisfied.