Important Update to Google Ads Trademark Infringement Policy

July 9, 2023

On July 24,Google is making a world-wide change to how it processes trademark infringement complaints in Google AdWords.  Moving forward, Google will only accept trademark complaints against specific advertisers and advertisements.  

This evolution now requires advertisers to become more diligent in monitoring their trademarks and brands in Google Ads, and must also bear the responsibility of proving to Google which advertisers are infringing on their brands.

But There is Something Google Isn't Telling You

Google claims this change will actually speed up resolutions to complaints versus the industry-wide restrictions. However, one item that has been missing in the communication from Google is how advertisers will have to adjust in how they monitor and defend their brands with the coming changes.

To take a deep dive and learn more about Google’s trademark policy, visit here.

GetRank - A Solution for Google’s New Policy Update

If you are an advertiser using Google AdWords and are wondering how you are going to absorb this new policy update without adding hours to your schedule for brand monitoring, then it’s time to explore GetRank.  

Here are the ways GetRank can save you tons of time in brand monitoring and much more:

  • It monitors your brand in Google AdWords
  • When another advertiser uses your brand in AdWords, it automatically deploys an ad from your account
  • When the infringing advertisers stops using your brand, the advertisement is automatically paused

This helps to provide real on-demand protection for your brand at the moment where users are activity searching for your brand, products, or services.

Protect Your Brand With GetRank

If you are interested in taking the next step, there are a few options for you to get started with that include a Free Ad Check, a 7 Day Trial, and a 30 day money back guarantee. If you would prefer to speak with one of our team members to learn more, please contact us.