HR Consultant Nearly Doubles Website Visits Using GetRank

June 12, 2023

The end of the year means reviews of employee benefits for health insurance, workers’ compensation, 401(k) retirement accounts, and much more.  

For HR consultants, the ability to be found by prospective customers in the fourth quarter of the year is incredibly important. That’s why one HR consulting firm engaged a subscription with GetRank and achieved remarkable results.  What follows is what results were achieved and how they did it…

GetRank Results for HR Consulting Firm

In less than 60 days, GetRank helped the HR firm to accomplish the following impressive results:  

  • A 95% increase in website visits
  • A 21% decrease in average cost per website click
  • A 100% increase in advertisement impressions

How They Did It

The company had never utilized Google AdWords for advertising and did not have an established budget for any paid marketing or advertising.

Yet, after activating their account with GetRank and only utilizing one campaign in Google AdWords they were able to achieve incredible results and tremendous cost savings.  Here is how they did it:    

  • Selecting Highly Competitive Keywords.  The firm went big and selected popular and very competitive keywords in the HR space for its GetRank campaign.  These were the type of keywords that would typically cost 2-4 times more per click and conversion that what they experienced when using GetRank.
  • Relevant Ad Copy.  One of the keys to keeping the click and conversion costs low was to utilize really relevant headlines and descriptions in the responsive search advertisements for the campaign.  Meticulous care was taken to ensure that each keyword was used in both the advertisement headlines and descriptions.    
  • On-Page Meeting Feature.  Some websites utilize website forms or phone calls to generate inbound opportunities when visitors arrive at their website.  This client had other ideas, and instead, focused their call to action on using Calendy to schedule appointments with prospective customers that expressed an interest in their services.
  • Good Testimonials.  In the human resources industry, reputation matters.  They utilized on-page testimonials from existing clients to help reinforce their company reputation in the HR industry and the results they have achieved for their clients.

Why Increased Website Visits Matter More Than Ever

Having more visitors to your website is almost always a good thing.  However, it is now becoming essential.  According to a new report released, the cost per lead has increased for 91% of industries!

Let’s do some quick, simple math.  If your advertising budget remains the same, but your costs for obtaining inbound leads soars, what happens to you number of leads? You know the answer.  If you want to combat this, get GetRank.

GetRank Produces Results Across Various Industries

Companies in various industries are benefitting from their GetRank subscriptions.  Plastic surgery practices, bankruptcy law firms, industrial machinery makers, and more are seeing reduced ad costs, increased conversions, and more website visitors without having to increase their advertising budgets.  Do you want to be one of them? Get started here.

Get Started with GetRank

Getting started with GetRank has never been easier. We offer a free 7 day trial, alerts that get delivered to your inbox, and a 30-day money back guarantee (no questions asked).  It’s time to make 2023 your year by getting a unique advantage over your competition to maximize your advertising efforts in Google.  Get started with your account today.